UCLA Spotlight

Tell to Win

  • Published Mar 8, 2011 8:15 AM

Hollywood producer and UCLA professor Peter Guber talks about the power of storytelling and his new book, "Tell to Win." Guber uses storytelling in the broadest possible sense, as a way to connect and persuade in everyday life and in a business context.

Kevin Roderick, director of the on-line UCLA Newsroom, conducts the interview.