UCLA Spotlight




Lynn Vavreck, Political Science

  • Published Mar 10, 2008 10:00 AM

Research and teaching always keep assistant professor Lynn Vavreck busy — but when you're an expert on presidential campaigns and elections, the year 2008 brings special challenges.

At the January 2008 Iowa caucus, she presented research on the importance of "retail politics," the practice of candidates going out into the community for some one-on-one contact with their constituents. Retail politics, Vavreck said, "is not wholesale advertising that's broadcast through mass media. It's personal, and that kind of campaigning is very important."

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