UCLA Spotlight

Matthew Baum (Political Science) explores the "Oprah effect"

  • By Meg Sullivan
  • Published Nov 6, 2006 8:00 AM

Political science professor Matthew Baum has conducted a study that suggests that politically inattentive people who watch daytime television are 25% more likely to vote according to their values than those who don't. This article outlines the basics of the study and discusses its implications.

The Oprah Effect (UCLA Today)